WARNING: Facebook Social Plugins Issue [Advanced Solutions]

Tuesday, 14 December 2010 @ 12:35, by Pearce Aurigemma

Important Note: This issue only affects people using the Facebook feature known as the Facebook Social Plugins. The issue is not caused by Omniture or Adobe code it is an inherent issue caused by the design of the Facebook Social Plugins. ?These are not Omniture or Adobe plugins, so if you are not using these Facebook tools then you do not need to worry.

If your company is using Facebook social plug-ins you might have issues with your analytics data. ?Depending on the plug-in, if you don’t take action to fix the issue then you will start to?receive?an artificial?inflation?of facebook referring traffic and an increase in pageviews.

Issue:

Some facebook social plug-ins redirect when a user interacts with the plug-in. ?The redirect goes to facebook and quickly lands the user back onto your site. ?The redirect does not pass the referrer through so your traffic sources report will show that the visit originated from facebook and overwrite the correct campaign or traffic source that brought the user to your site. ?So your traffic sources reporting will be?significantly?erroneous.

Plug-ins that may be affected:

Activity FeedRecommendationsLike Button

Fix:

We have a VISTA solution that will fix the issue for you. ?If you are not familiar with VISTA solutions then all you need to know is the Adobe Engineering Services team will do all the work for you. ?You do not need to change any implementation on your side.? We also have a JavaScript plug-in that will solve the problem as well.

How to get the VISTA solution:

You can go to the Adobe Engineering Services Solution Portal and request more information. ?Once you do that we will get the request and respond back to you with the next?steps?within a few days. ?You can also contact your Account Manager or any one of your contacts at Adobe and they should be able to point you in the right direction.

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As always,?post your comments or e-mail me at pearcea (at) adobe.com.? It is your comments and e-mails that keep me posting and give me ideas for future posts.

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Leading Rug Retailer Increases Revenue with Adobe Solutions

Tuesday, 7 December 2010 @ 12:51, by Customer Success

Rugs Direct, the nation’s leading source for area rugs, saw significant business results by leveraging Adobe solutions to solve business challenges.

Rugs Direct’s previous web analytics and search engine marketing solution provider wasn’t as robust as the company had expected, and didn’t allow them to gain the insights the company was looking for. “Simply put, we didn’t feel like we were getting value from our online analytics tools,” said Randy Kremer, president, Rugs Direct. Rugs Direct began the search for a new solution that would solve the following challenges:

‧ Provide insights that would help enhance user engagement
‧ Make the site easier to navigate
‧ Improve keyword search campaign results
‧ Provide managers with richly detailed analysis for better strategic decision making

Rugs Direct selected and implemented Adobe solutions to help manage several facets of the company’s SEM activities. Rugs Direct can now monitor and measure results for thousands of keywords in a single user interface. The company can also measure and analyze cost per acquisition and return on ad spend for each campaign and then use the solution’s automatic bid management features to adjust keywords for improved returns.

With the Adobe solutions, Rugs Direct increased year-over-year revenues by 48%, achieved a return on ad spend as high as 400%, and improved conversion rates by 50%. Check out the full customer success story here.

What online marketing technique would you implement today that would increase your companies revenue significantly?

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Summit 2011 Three Things You Want To Know [ Advanced Solutions]

Tuesday, 11 January 2011 @ 11:40, by Pearce Aurigemma

For everyone that reads the advanced solutions blog you will want to know some important information about Omniture Summit 2011.

The advanced technical track is going to cover many aspects of advanced implementation, API interfacing, server side implementation and other advanced topics.? Last year a few clients told me that if they had known there would be labs and technical tracks then they would have brought their developers and other people who would benefit from the information.? This is me trying to help you in advance, there are going to be sessions and labs for advanced users and technical people so try and plan accordingly.

Below is an exact quote from Brad Rencher that you may find interesting,

“Summit 2010 was our best Summit ever with record attendance.? In fact, last year we sold out and had to close registration.? For Summit 2011, we are already 300% ahead of last year’s registration figures.? Our customers LOVE Summit - it really has become their conference.? Summit remains the industry’s gold standard event and we fully expect Summit 2011 to carry the tradition forward.”

So, if you are interested in attending I would not wait.? Note: I gain no commission or benefit from promoting Summit 2011. I am telling you this because I expect it to sell out faster than it did last year and I don’t want my readers to miss out.

Contact your account manager and setup meetings the first couple days of the week.? Chat face to face with people you may have been working with for the past year.? Even more importantly, come with questions.

One of my most memorable parts of Summit 2010 was sitting down with a client for an hour long meeting.? Then we ran out of time so we went to lunch together, during lunch I diagramed system models and ideas on the table in crayon ( it had one of those paper table cloths) the client learned a lot and I was able to answer questions that would have never come up on a phone conversation.

Finally, Don’t skip out on the ski day, one of the most beneficial parts of Summit is talking to people on the mountain about the sessions they went to and hearing what they have to say about them. So schedule your flight for Saturday, not Friday.

Other posts you might be interested in:

As always, post your comments or e-mail me at pearcea (at) adobe.com.? It is your comments and e-mails that keep me posting and give me ideas for future posts.

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